Proposal

Final Proposal

Before deciding on the song I wanted to use, I listened to a lot of different songs to see if I could get any motivation from them. Two of the songs I thought about using were 'Clown' By Emeli Sande and 'Count On Me' by Bruno Mars, however I couldn't picture the video working. I then listened to 'How To Save A Life' by The Fray and straight away I had ideas. The reason for this is because I could picture what  I wanted to do, for example friends falling out. The reason I chose to look into this was because I didn't want to storyline to be sad, but I still wanted to include emotion somewhere, so from looking at the storyboard you can see that I have made everything happen at the end. This is why I have decided to create a video for 'How To Save A Life'.

When looking at the broad range of music channels on the TV, I know that there are many that could show my video. This includes channels such as Viva and 4 Music, however by looking at the genre of the band, and the genre of the song, I think that MTV will be a more suitable channel to show my video as it's well known but also has many other channels such as MTV Rocks, MTV Base and MTV Hits. This is good for the video I'm producing as it falls under the Rock genre but at the same time, it opens it up to a wider audience. 

I  have then looked into the target audience of the band and my product. In this instance I was looking at the bands official page and seen that different Tweets show up. When looking at these I would say the main target audience would be teenagers, however by looking into this further I have learnt that the bands fan base has been growing since their music has been played on different shows, one includes Grey's Anatomy. As a medial drama, I would say many of the bands fans would be older, showing the target audience to be mixed. As well as this, I know that the target audience will be world wide as they have fans from all over the world. But then by looking at the different demographics such as ABC1 and C2DE, I would say that every social grade could be potential audience as they would all have access to music somewhere they go, this includes those classed at the lowest level of subsistence.

The genre of music my video will fit into will be Rock, however as the genre is now diverse it splits off into many sub genres and its within these genres that the video fits. The genre of the song 'How To Save A Life' is Piano Rock and Alternative Rock, which is more relaxed. This will fit with my idea of doing a Narrative/ Storyline based video as it won't have to be dark like a normal rock video would be, but it can include ideas from a lot of different genres, making it seem more kind hearted which will fit with the theme of the song.

The style of the music video I will be making will come together with the use of different camera angles, fades and dissolves. From looking at the storyboard I have created some of the shots I have decided on are:-

• Wide Shots - These will be used when the characters are in certain locations such as the park. The reason I will use them here is because more of the surroundings can be seen and in some cases, it allows you to see both characters in a space.
• Over the shoulder - I will use this when I am looking at a text that is being written and later in the music video when the gang appears.
• Close ups - I will be using a lot of close ups in my video as a lot of the time I want to focus on a characters face, or a certain body part such as a hand.
• Subject Point Of View - The reason I have decided to include this shot in my video is because it gives the viewer the chance to see what one of the characters can. In this instance, the shot will be from Max's point of view when Chloe comes to his door.
• Tracking Shot - I will be using a tracking shot as Chloe is walking away from the house. This allows Max to walk into the frame and for the shot to stop a certain distance away from the characters, still allowing the viewer to see the action.
• Zoom - I want to encorporate a zoom into the video as I think it will be good when uncovering Max lying on the floor. It also allows me to show Chloe in the shot as I zoom out further.
• High Angle - I wanted to use a high angle shot to show Max's character to be dismissive when he is lying on the ground with Chloe drapped across him. The reason I have decided to do this is because he is meant to be close to death, and I think this shot it able to show the seriousness of this.

As well as this, some of the footage will be taken as it starts to get dark, in this case the atmosphere will be important, but lighting will also be key here as I need to make sure the characters can be seen. Other things such as colour will be important as I think it will be good to see the surroundings for what they are, however the use of black and white could be something I could encorporate during the editing process. One more thing that I will be looking at will be the placement of the titles at the start and end of the video. This is usually seen in the bottom left hand corner of the screen, where people will know where to look, but at the same time, where it will be able to stand out from whatever action is going on when it appears.

Role Allocation / Casting

Role Allocation

The word 'Auteur' originates from France. Translated to 'Author' in English,the meaning of the word is said to describe a director whose creative influence and style has complete control over all elements of a production. In this case I will become the 'Auteur' as I will be taking on all of the roles throughout the project due to working by myself. The roles I will be taking on will be Director, Producer, Editor and Photographer.

Casting

As my video will be narrative based, I will be casting people for the different roles.

 These are as follows:

Male Character: Max Colin

Female Character: Chloe Lander

Gang: Jack Marklew

           Lewis Vickers

           Danny Lander